According to multiple studies, there are 7.83 billion people in the world and 4.66 billion of them are active internet users. Companies should care about building their website along with their businesses. Because when users hear about your business for the first time, they are most likely to search you on Google and try to gather as much information as possible for checking the authenticity and to know whether they can trust you or not. Therefore, websites are very important in this digital age. But it simply does not mean just throw all the information on canvas without considering the development of design guidelines. That’s also a very wrong approach. People don’t just want you to have an online presence they want to associate themselves with you, that’s why it’s very crucial how your website looks, feels, and connects with its visitors.
In this blog, I will discuss why website design and development are critical for increasing revenues, attracting and retaining customers.
Competitive Advantage
If you are to succeed as a business, then gaining a competitive advantage is very important. Even if you and your competitors are selling similar products then your website should stand out from the crowd. Moreover, it should follow the latest trends in design and development. Don’t ignore your brand’s design guidelines because they set the tone of your entire web page. According to sources, 38% of website visitors will stop interacting with the website if the layout is unattractive. Make sure your website is optimized and responsive because an unresponsive and outdated web page will fail to attract your new tech-savvy customers. User-friendliness is also very crucial because customers usually go to companies that offer ease. Therefore, it is very important to learn about your competitors, what they are offering and what you can do to add a value proposition to your brand and take it to the next level of convenience and experience.
Search Engine Optimization
SEO is important to rank your businesses on google search engines. The higher your website ranks, the higher the conversion rate. Because people trust businesses that appear on the very first page of a search on Google. Therefore, website content, attractive website design, responsiveness, or whether the business is following accessibility design guidelines, all impact how Google indexes your site. Companies should keep in mind SEO best practices while developing their website and putting up the content. Some important things to consider are URL structures, headers, content word count, responsiveness, optimization, web design elements et al. Mostly, new entrepreneurs look for ready-made web templates to get started and to minimize website designing cost but most of those templates are not SEO-friendly so the best way would be to partner up with a web designing and development services because they know how to make the website attractive and professional.
Brand Awareness
Web design and development companies play a significant role in creating awareness about your brand. You can build awareness through your blog by putting an extra effort into designing your website’s blog. Because users visit blog pages usually to know about the products and services. Make sure your blog has educational content so that customers can learn about the product in depth because 34% of buyers will make an unplanned purchase after reading quality content. Having said that, professional and custom web designs can make your blog stand out, accessible, and more professional. Also, quality content is rated the No. 1 most important factor among all bloggers. Only publish content that brings value to your customers.
Global Reach
Websites are boundaryless meaning they are not restricted to geographical boundaries. You can reach a broader set of audiences around the globe. This is especially useful for online businesses such as eCommerce. Customers can reach you whenever they want without having to worry about the time zones or availability. Whether your potential customers exist within Europe or the US you can always reach them or sell to them. Your website regardless of popularity can be searched and provide products to distant customers. It removes the distance for the customers to easily access your products.
Low-cost Marketing and Promotional Activities
For new businesses, creating brand awareness about their offerings is of utmost importance. Therefore, having effective marketing strategies in place can get the job done such as social media, and advertising through websites can always come in handy. Websites are considered an important medium for marketing and promotional activities since it has all the relevant information including products and services the company is offering, location, pricing, reviews, and contact and customer support. The reason why businesses can publish attractive offers and discounts on the website for people to see. Moreover, it is very easy to update discounts on the website, also the website provides updated information on the latest in the market.
With that being said, in this rapidly changing and digitized world, having a business website is a must. If you run a business but don’t have a website, then you are possibly losing ample opportunities. A website can be used to achieve many things from marketing and promotional activities to converting your leads into full-time customers as it is the core of your business and online presence. Moreover, it is also important because it helps you develop authenticity and credibility as a business along with that it provides a good impression through customer reviews and feedback which as a result makes your company bigger and more successful.
